[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vidivici.cz\/znate-pojem-advertorial\/#Article","mainEntityOfPage":"https:\/\/www.vidivici.cz\/znate-pojem-advertorial\/","headline":"Zn\u00e1te pojem advertori\u00e1l?","name":"Zn\u00e1te pojem advertori\u00e1l?","description":"Pokud je n\u011bkdo vlastn\u00edkem nebo alespo\u0148 spr\u00e1vcem n\u011bjak\u00e9ho webu, rozhodn\u011b by m\u011bl v\u011bd\u011bt i to, co obn\u00e1\u0161\u00ed takov\u00fd pojem advertori\u00e1l. Ne \u017ee by se toti\u017e bez tohoto nedalo v\u016fbec existovat, ale tento pln\u00ed \u00falohy, je\u017e jsou ve virtu\u00e1ln\u00edm sv\u011bt\u011b zaru\u010den\u011b velice v\u00fdznamn\u00e9, jimi\u017e lze pozitivn\u011b ovlivnit hned n\u011bkolik podstatn\u00fdch z\u00e1le\u017eitost\u00ed. Advertori\u00e1ly pln\u00ed v prvn\u00ed \u0159ad\u011b …","datePublished":"2020-05-25","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.vidivici.cz\/author\/#Person","name":"","url":"https:\/\/www.vidivici.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4006af731f458a56e90e1a4ecbb37f08f11b51b80cb9267b6a6e5547922ff49d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4006af731f458a56e90e1a4ecbb37f08f11b51b80cb9267b6a6e5547922ff49d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vidivici.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vidivici.cz\/wp-content\/uploads\/img_a379478_w2810_t1591012630.png","url":"https:\/\/www.vidivici.cz\/wp-content\/uploads\/img_a379478_w2810_t1591012630.png","height":0,"width":0},"url":"https:\/\/www.vidivici.cz\/znate-pojem-advertorial\/","about":["Slu\u017eby"],"wordCount":396,"articleBody":"       Pokud je n\u011bkdo vlastn\u00edkem nebo alespo\u0148 spr\u00e1vcem n\u011bjak\u00e9ho webu, rozhodn\u011b by m\u011bl v\u011bd\u011bt i to, co obn\u00e1\u0161\u00ed takov\u00fd pojem advertori\u00e1l. Ne \u017ee by se toti\u017e bez tohoto nedalo v\u016fbec existovat, ale tento pln\u00ed \u00falohy, je\u017e jsou ve virtu\u00e1ln\u00edm sv\u011bt\u011b zaru\u010den\u011b velice v\u00fdznamn\u00e9, jimi\u017e lze pozitivn\u011b ovlivnit hned n\u011bkolik podstatn\u00fdch z\u00e1le\u017eitost\u00ed. Advertori\u00e1ly pln\u00ed v prvn\u00ed \u0159ad\u011b reklamn\u00ed \u00fa\u010dely. P\u0159i\u010dem\u017e se ale nejedn\u00e1 o n\u011bjakou primitivn\u00ed a tuctovou reklamu, j\u00ed\u017e se mnoz\u00ed z u\u017eivatel\u016f vyh\u00fdbaj\u00ed, se\u010d to jenom jde, p\u0159\u00edpadn\u011b kterou tito nanejv\u00fd\u0161 p\u0159ejedou pohledem, nen\u00ed-li u\u017e zbyt\u00ed. Advertori\u00e1ly jsou reklamn\u00ed sd\u011blen\u00ed ve form\u011b redaktory napsan\u00fdch \u010dl\u00e1nk\u016f, je\u017e p\u016fsob\u00ed jako redak\u010dn\u00ed obsah. \u010cten\u00e1\u0159i tak tyto \u010dtou a jsou jimi ovliv\u0148ov\u00e1ni podprahov\u011b, ani\u017e by si v pln\u00e9 m\u00ed\u0159e uv\u011bdomili, \u017ee tu jde p\u0159edev\u0161\u00edm o placenou reklamu.  Co\u017e je ale jenom jeden z d\u016fvod\u016f, pro\u010d si podobn\u00e9 texty nechat odborn\u00edky napsat. Dal\u0161\u00ed p\u0159ednost\u00ed takov\u00fdch \u010dl\u00e1nk\u016f je i to, \u017ee do nich lze zakomponovat i zp\u011btn\u00e9 odkazy. A linkbuilding alias tvorba zp\u011btn\u00fdch odkaz\u016f m\u00e1 rovn\u011b\u017e podstatn\u00fd v\u00fdznam pro majitele web\u016f, a to proto, \u017ee se pomoc\u00ed takov\u00fdch odkaz\u016f p\u0159iv\u00e1d\u011bj\u00ed na za nimi se ukr\u00fdvaj\u00edc\u00ed web nov\u00ed n\u00e1v\u0161t\u011bvn\u00edci z jin\u00fdch str\u00e1nek. A jak ka\u017ed\u00fd, kdo m\u00e1 alespo\u0148 element\u00e1rn\u00ed pon\u011bt\u00ed o optimalizaci pro internetov\u00e9 vyhled\u00e1va\u010de alias SEO v\u00ed, znamen\u00e1 takov\u00e1 vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost \u00fasp\u011bch doty\u010dn\u00e9 prezentace.  A krom\u011b toho, \u017ee podobn\u00e9 odkazy p\u0159iv\u00e1d\u011bj\u00ed nov\u00e9 n\u00e1v\u0161t\u011bvn\u00edky, jsou tyto prosp\u011b\u0161n\u00e9 i t\u00edm, \u017ee zlep\u0161uj\u00ed postaven\u00ed webu v internetov\u00fdch vyhled\u00e1va\u010d\u00edch, je\u017e p\u0159edstavuj\u00ed rozhoduj\u00edc\u00ed \u010dinitele ovliv\u0148uj\u00edc\u00ed \u00fasp\u011bch \u010di ne\u00fasp\u011bch toho, co se na internetu publikuje. To d\u00edky nim se zvy\u0161uje dob\u0159e si stoj\u00edc\u00edmu webu n\u00e1v\u0161t\u011bvnost. A tedy i sledovanost obsahu, o\u010d jde ka\u017ed\u00e9mu webu p\u0159edev\u0161\u00edm. Tedy t\u0159eba i sledovanost zde publikovan\u00fdch advertori\u00e1l\u016f, kter\u00e9 pln\u00ed ji\u017e v\u00fd\u0161e zm\u00edn\u011bnou \u00falohu. A o to p\u0159ece na internetu jde.                                                                                                                                                                                                                                                                                                                                                                                           4.3\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Zn\u00e1te pojem advertori\u00e1l?","item":"https:\/\/www.vidivici.cz\/znate-pojem-advertorial\/#breadcrumbitem"}]}]