[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vidivici.cz\/slevy-cechy-stale-lakaji-roste-popularita-vlastnich-znacek\/#Article","mainEntityOfPage":"https:\/\/www.vidivici.cz\/slevy-cechy-stale-lakaji-roste-popularita-vlastnich-znacek\/","headline":"Slevy \u010cechy st\u00e1le l\u00e1kaj\u00ed. Roste popularita vlastn\u00edch zna\u010dek!","name":"Slevy \u010cechy st\u00e1le l\u00e1kaj\u00ed. Roste popularita vlastn\u00edch zna\u010dek!","description":"Podle anal\u00fdzy firmy Nielsen se v \u010cesk\u00e9 republice pod\u00edl obratu z prodeje priv\u00e1tn\u00edch zna\u010dek pohybuje okolo 19 procent, p\u0159i\u010dem\u017e v zem\u00edch z\u00e1padn\u00ed Evropy je to \u010dasto 30 nebo v n\u011bkter\u00fdch zem\u00edch i 40 procent. Konkr\u00e9tn\u011b v N\u011bmecku je to 38 procent, v Rakousku 32 procent, v Ma\u010farsku 28 procent, a i na Slovensku je obliba …","datePublished":"2025-03-03","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.vidivici.cz\/author\/#Person","name":"","url":"https:\/\/www.vidivici.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4006af731f458a56e90e1a4ecbb37f08f11b51b80cb9267b6a6e5547922ff49d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4006af731f458a56e90e1a4ecbb37f08f11b51b80cb9267b6a6e5547922ff49d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vidivici.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vidivici.cz\/wp-content\/uploads\/img_a338043_w2810_t1550852955.jpg","url":"https:\/\/www.vidivici.cz\/wp-content\/uploads\/img_a338043_w2810_t1550852955.jpg","height":0,"width":0},"url":"https:\/\/www.vidivici.cz\/slevy-cechy-stale-lakaji-roste-popularita-vlastnich-znacek\/","about":["Zbo\u017e\u00ed"],"wordCount":415,"articleBody":"Podle anal\u00fdzy firmy Nielsen se v \u010cesk\u00e9 republice pod\u00edl obratu z prodeje priv\u00e1tn\u00edch zna\u010dek pohybuje okolo 19 procent, p\u0159i\u010dem\u017e v zem\u00edch z\u00e1padn\u00ed Evropy je to \u010dasto 30 nebo v n\u011bkter\u00fdch zem\u00edch i 40 procent. Konkr\u00e9tn\u011b v N\u011bmecku je to 38 procent, v Rakousku 32 procent, v Ma\u010farsku 28 procent, a i na Slovensku je obliba vy\u0161\u0161\u00ed, tam \u010din\u00ed prodej tohoto zbo\u017e\u00ed 28 procent. Stejn\u00fd v\u00fdsledek jako je u n\u00e1s je pouze v sousedn\u00edm Polsku.\u010cesk\u00fd maloobchodn\u00ed trh je ovlivn\u011bn pr\u00e1v\u011b t\u00edm, \u017ee \u010ce\u0161i r\u00e1di nakupuj\u00ed ve slevov\u00fdch akc\u00edch. Rad\u011bji koup\u00ed zbo\u017e\u00ed ve slev\u011b od zn\u00e1m\u00e9 a velk\u00e9 zna\u010dky, ne\u017e by si ho koupili pr\u00e1v\u011b od vlastn\u00ed zna\u010dky \u0159et\u011bzce. V honb\u011b za slevov\u00fdmi akcemi hrav\u011b str\u010d\u00edme z\u00e1padn\u00ed Evropu do kapsy.Z\u00edskan\u00e1 data poradensk\u00fdch firem uk\u00e1zala, \u017ee p\u0159i n\u00e1kupech \u010ce\u0161i utrat\u00ed v\u00edce ne\u017e 50 procent pen\u011bz za balen\u00e9 potraviny a za \u010derstv\u00e9 potraviny jen 46 procent.I p\u0159es v\u00fd\u0161e uveden\u00e9 \u00fadaje st\u00e1le \u0159et\u011bzce do vlastn\u00edch zna\u010dek investuj\u00ed a roz\u0161i\u0159uj\u00ed sortiment tak, aby mohli z\u00e1kazn\u00edk\u016fm nab\u00eddnout kvalitu za rozumnou cenu i mimo slevov\u00e9 akce. N\u011bkter\u00e9 zbo\u017e\u00ed m\u00e1 dokonce i velmi luxusn\u00ed kvalitu.V posledn\u00edm roce prodej takov\u00e9ho zbo\u017e\u00ed u n\u00e1s stoupl o 23 procent, co\u017e zna\u010d\u00ed, \u017ee opravdu velmi rychle roste z\u00e1jem o takov\u00fd typ v\u00fdrobk\u016f a produkt\u016f. N\u011bkter\u00e9 pr\u016fzkumy ukazuj\u00ed, \u017ee potraviny tohoto typu kupuje dev\u011bt z deseti nakupuj\u00edc\u00edch. Samoz\u0159ejm\u011b hlavn\u00ed faktor, kter\u00fd rozhodne o n\u00e1kupu dan\u00e9ho produktu je pom\u011br cena a kvalita.Nejv\u00edce je v priv\u00e1tn\u00edch zna\u010dk\u00e1ch zastoupen prodej ml\u00e9ka, oleje a smetany. Z drogerie to jsou pak produkty jako je toaletn\u00ed pap\u00edr, pap\u00edrov\u00e9 ut\u011brky, pap\u00edrov\u00e9 kapesn\u00edky, d\u011btsk\u00e9 pleny a vlh\u010den\u00e9 ubrousky.Na druh\u00e9 stran\u011b \u017eeb\u0159\u00ed\u010dku pak najdeme piva a z drogerie se pak u n\u00e1s prakticky neprod\u00e1vaj\u00ed deodoranty a parf\u00e9my.Ka\u017ed\u00fd z velk\u00fdch \u0159et\u011bzc\u016f m\u00e1 nyn\u00ed vlastn\u00ed zna\u010dky. Ty za\u0161ti\u0165uj\u00ed nejen levn\u011bj\u0161\u00ed zbo\u017e\u00ed, ale tak\u00e9 zbo\u017e\u00ed ve vysok\u00e9 kvalit\u011b. \u010ce\u0161i u\u017e na to p\u0159i\u0161li, a tak se d\u00e1 o\u010dek\u00e1vat v n\u00e1sleduj\u00edc\u00edch letech, \u017ee obliba t\u011bchto zna\u010dek bude st\u00e1le stoupat.                                                                                                                                                                                                                                                                                                                                                                                        4.7\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Slevy \u010cechy st\u00e1le l\u00e1kaj\u00ed. 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