[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.vidivici.cz\/generativni-ai-meni-kreativni-praci-jak-na-tuto-zmenu-reaguje-adobe\/#Article","mainEntityOfPage":"https:\/\/www.vidivici.cz\/generativni-ai-meni-kreativni-praci-jak-na-tuto-zmenu-reaguje-adobe\/","headline":"Generativn\u00ed AI m\u011bn\u00ed kreativn\u00ed pr\u00e1ci. Jak na tuto zm\u011bnu reaguje Adobe?","name":"Generativn\u00ed AI m\u011bn\u00ed kreativn\u00ed pr\u00e1ci. Jak na tuto zm\u011bnu reaguje Adobe?","description":"Adobe vybudovalo svou pozici na profesion\u00e1ln\u00edch n\u00e1stroj\u00edch pro grafiku, fotografii, video a dokumenty. Generativn\u00ed um\u011bl\u00e1 inteligence tento model zpochybnila neobvykl\u00fdm zp\u016fsobem: \u010d\u00e1st pr\u00e1ce, kter\u00e1 d\u0159\u00edve vy\u017eadovala zku\u0161en\u00e9ho u\u017eivatele Photoshopu, lze dnes zah\u00e1jit jednoduch\u00fdm textov\u00fdm p\u0159\u00edkazem. Pro Adobe je AI sou\u010dasn\u011b hrozbou i p\u0159\u00edle\u017eitost\u00ed. Firefly m\u00e1 dostat AI p\u0159\u00edmo do pracovn\u00edch n\u00e1stroj\u016f Adobe nevsadilo jen na …","datePublished":"2026-10-24","dateModified":"2026-10-24","author":{"@type":"Person","@id":"https:\/\/www.vidivici.cz\/author\/#Person","name":"","url":"https:\/\/www.vidivici.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4006af731f458a56e90e1a4ecbb37f08f11b51b80cb9267b6a6e5547922ff49d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4006af731f458a56e90e1a4ecbb37f08f11b51b80cb9267b6a6e5547922ff49d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"vidivici.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.vidivici.cz\/wp-content\/uploads\/AI_aYiVxb.jpg","url":"https:\/\/www.vidivici.cz\/wp-content\/uploads\/AI_aYiVxb.jpg","height":0,"width":0},"url":"https:\/\/www.vidivici.cz\/generativni-ai-meni-kreativni-praci-jak-na-tuto-zmenu-reaguje-adobe\/","about":["Finance"],"wordCount":616,"articleBody":"        Adobe vybudovalo svou pozici na profesion\u00e1ln\u00edch n\u00e1stroj\u00edch pro grafiku, fotografii, video a dokumenty. Generativn\u00ed um\u011bl\u00e1 inteligence tento model zpochybnila neobvykl\u00fdm zp\u016fsobem: \u010d\u00e1st pr\u00e1ce, kter\u00e1 d\u0159\u00edve vy\u017eadovala zku\u0161en\u00e9ho u\u017eivatele Photoshopu, lze dnes zah\u00e1jit jednoduch\u00fdm textov\u00fdm p\u0159\u00edkazem. Pro Adobe je AI sou\u010dasn\u011b hrozbou i p\u0159\u00edle\u017eitost\u00ed. Firefly m\u00e1 dostat AI p\u0159\u00edmo do pracovn\u00edch n\u00e1stroj\u016f Adobe nevsadilo jen na samostatn\u00fd gener\u00e1tor obr\u00e1zk\u016f. Technologie Firefly se postupn\u011b dost\u00e1v\u00e1 p\u0159\u00edmo do aplikac\u00ed, kde kreativci u\u017e pracuj\u00ed. V Photoshopu m\u016f\u017ee u\u017eivatel nap\u0159\u00edklad generativn\u011b dopl\u0148ovat \u010d\u00e1sti fotografie, m\u011bnit pozad\u00ed nebo roz\u0161i\u0159ovat sc\u00e9nu. Smyslem nen\u00ed jen vytvo\u0159it obr\u00e1zek od nuly, ale urychlit konkr\u00e9tn\u00ed kroky pracovn\u00edho procesu. To je strategicky d\u016fle\u017eit\u00e9. Pokud profesion\u00e1l z\u016fstane uvnit\u0159 Creative Cloud i p\u0159i pou\u017e\u00edv\u00e1n\u00ed AI, Adobe m\u016f\u017ee novou technologii p\u0159idat do sv\u00e9ho st\u00e1vaj\u00edc\u00edho ekosyst\u00e9mu m\u00edsto toho, aby mu z\u00e1kazn\u00edky \u00fapln\u011b odebrala.  Profesion\u00e1ln\u00ed trh \u0159e\u0161\u00ed jin\u00e9 ot\u00e1zky ne\u017e b\u011b\u017en\u00fd u\u017eivatel Pro \u010dlov\u011bka, kter\u00fd chce vytvo\u0159it obr\u00e1zek pro z\u00e1bavu, m\u016f\u017ee b\u00fdt nejd\u016fle\u017eit\u011bj\u0161\u00ed p\u016fsobiv\u00fd v\u00fdsledek. Agentura nebo velk\u00e1 firma \u0159e\u0161\u00ed tak\u00e9 autorsk\u00e1 pr\u00e1va, konzistenci zna\u010dky, zabezpe\u010den\u00ed dat a mo\u017enost upravovat v\u00fdstup. Pr\u00e1v\u011b zde se Adobe sna\u017e\u00ed vytvo\u0159it rozd\u00edl mezi spot\u0159ebitelsk\u00fdm gener\u00e1torem a profesion\u00e1ln\u00edm n\u00e1strojem. AI mus\u00ed zapadnout do schvalov\u00e1n\u00ed, vrstev, barevn\u00fdch profil\u016f a dal\u0161\u00edch postup\u016f, kter\u00e9 kreativn\u00ed t\u00fdmy pou\u017e\u00edvaj\u00ed ka\u017ed\u00fd den. V\u00fdvoj akcie Adobe proto nelze spojovat pouze s t\u00edm, zda Firefly dok\u00e1\u017ee vytv\u00e1\u0159et kvalitn\u00ed obr\u00e1zky. D\u016fle\u017eit\u011bj\u0161\u00ed je, zda AI zv\u00fd\u0161\u00ed hodnotu p\u0159edplatn\u00e9ho Creative Cloud a z\u00e1rove\u0148 nezp\u016fsob\u00ed, \u017ee jednodu\u0161\u0161\u00ed konkurenti za\u010dnou nahrazovat \u010d\u00e1st tradi\u010dn\u00edch aplikac\u00ed. AI m\u016f\u017ee zm\u011bnit zp\u016fsob placen\u00ed za software Klasick\u00fd model SaaS je jednoduch\u00fd: z\u00e1kazn\u00edk plat\u00ed m\u011bs\u00ed\u010dn\u00ed nebo ro\u010dn\u00ed p\u0159edplatn\u00e9 za p\u0159\u00edstup k aplikaci. Generativn\u00ed AI p\u0159in\u00e1\u0161\u00ed dal\u0161\u00ed n\u00e1kladovou vrstvu, proto\u017ee ka\u017ed\u00fd vytvo\u0159en\u00fd obraz \u010di video spot\u0159ebov\u00e1v\u00e1 v\u00fdpo\u010detn\u00ed v\u00fdkon. Dodavatel\u00e9 proto experimentuj\u00ed s kredity, limity a dra\u017e\u0161\u00edmi tarify. Adobe mus\u00ed naj\u00edt rovnov\u00e1hu mezi atraktivn\u00ed cenou pro z\u00e1kazn\u00edka a n\u00e1klady na provoz model\u016f. Z pohledu firmy je to z\u00e1rove\u0148 p\u0159\u00edle\u017eitost k vy\u0161\u0161\u00edm p\u0159\u00edjm\u016fm na u\u017eivatele. Pokud pokro\u010dil\u00e9 AI funkce skute\u010dn\u011b \u0161et\u0159\u00ed profesion\u00e1l\u016fm hodiny pr\u00e1ce, mohou b\u00fdt ochotni za n\u011b platit v\u00edce.  Nejv\u011bt\u0161\u00ed zm\u011bnou m\u016f\u017ee b\u00fdt roz\u0161\u00ed\u0159en\u00ed okruhu tv\u016frc\u016f Generativn\u00ed n\u00e1stroje sni\u017euj\u00ed technickou bari\u00e9ru. Marketingov\u00fd specialista, kter\u00fd nikdy detailn\u011b neovl\u00e1dal Photoshop nebo Illustrator, m\u016f\u017ee dnes vytvo\u0159it prvn\u00ed koncept pomoc\u00ed textu a n\u00e1sledn\u011b jej upravit. To m\u016f\u017ee znamenat, \u017ee \u010d\u00e1st jednoduch\u00e9 profesion\u00e1ln\u00ed pr\u00e1ce bude dostupn\u00e1 \u0161ir\u0161\u00edmu okruhu lid\u00ed. Zku\u0161en\u00fd grafik v\u0161ak neztr\u00e1c\u00ed v\u00fdznam automaticky. Klienti st\u00e1le pot\u0159ebuj\u00ed koncept, v\u00fdb\u011br, korekce a kontrolu v\u00fdsledku. Adobe tak stoj\u00ed p\u0159ed zaj\u00edmav\u00fdm paradoxem. AI m\u016f\u017ee sn\u00ed\u017eit pot\u0159ebu n\u011bkter\u00fdch tradi\u010dn\u00edch dovednost\u00ed, ale sou\u010dasn\u011b p\u0159iv\u00e9st k jeho n\u00e1stroj\u016fm nov\u00e9 u\u017eivatele. O v\u00fdsledku rozhodne p\u0159edev\u0161\u00edm to, zda spole\u010dnost dok\u00e1\u017ee zm\u011bnit sv\u016fj software rychleji, ne\u017e se zm\u011bn\u00ed pracovn\u00ed n\u00e1vyky jeho z\u00e1kazn\u00edk\u016f.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Generativn\u00ed AI m\u011bn\u00ed kreativn\u00ed pr\u00e1ci. Jak na tuto zm\u011bnu reaguje Adobe?","item":"https:\/\/www.vidivici.cz\/generativni-ai-meni-kreativni-praci-jak-na-tuto-zmenu-reaguje-adobe\/#breadcrumbitem"}]}]